Zoop Aperitifs

Zoop challenged us to create a digital presence as vibrant and unexpected as their botanical-forward aperitifs. Their mission was clear: disrupt the traditionally stuffy aperitif category with a brand that feels as playful as their name suggests, while maintaining the sophistication of their craft.

The heart of our work centered on an immersive website that transforms cocktail recipes into interactive art pieces. Each drink gets its own digital canvas where users can explore ingredient combinations through playful animations and bold typography. We developed a unique color system where each botanical in Zoop's lineup corresponds to a specific hue, creating a visual language that extends across all branded touchpoints.

Our social strategy focused on transforming the traditional "aperitivo hour" into shareable moments. We created a series of AR filters that let users virtually garnish their drinks with Zoop-inspired digital elements, while our content strategy embraced the spontaneous energy of impromptu gatherings and experimental mixology. The result? A brand that feels both sophisticated and approachable, perfect for the modern drinker who doesn't take themselves too seriously.

The campaign culminated in a digital product launch that merged live masterclasses with renowned mixologists, interactive tasting notes, and a virtual "flavor profile" quiz that helps users discover their perfect Zoop variant. This approach helped establish Zoop as more than just a drink – it's become a cultural moment for those seeking something beyond the ordinary.