NOT REAL Coffee

Our collaboration with NOT REAL Coffee began with an immersive discovery phase, diving deep into the cyberpunk aesthetic and cold brew culture. We distilled these insights into a comprehensive brand strategy, setting the foundation for our multifaceted approach.

The design process kicked off with logo creation, where we iterated through numerous concepts before landing on the final design: a glitching coffee bean intersected by neon circuitry. This visual cornerstone informed the broader brand identity, including color palettes and typography choices that would extend across all digital touchpoints.

Web development posed exciting challenges as we aimed to translate the brand's futuristic essence into a functional e-commerce platform. Our team employed cutting-edge web technologies to create immersive scrolling experiences, dynamic product showcases, and a seamless checkout process. Concurrently, we developed a social media toolkit, including custom AR filters, to ensure brand consistency across platforms and enhance user engagement.